In this hands-on, 8 session bootcamp, you will:
- Unlock the power of your authentic personal brand
- Identify & leverage your competitive advantage
- Define & locate your ideal target audience
- Craft your brand story & visual identity
- Carve out your niche & stand out from the crowd
- Package & price your unique services/products
- Build a contemporary marketing strategy based on thought leadership, and more...
Define your authentic brand, carve out your niche & build your business in 8 sessions!
HERE IS WHAT YOU WILL ACCOMPLISH IN BOOTCAMP:
- Identify & define the essential elements of an authentic personal brand
- Understand your brand via a 360 Assessment + 20-page report
- Tap into the power of your singular vision that will propel you to business success
- Establish your business & financial goals
- Identify the unique differentiators that power your business success
- Define & locate your ideal client and target audience
- Carve out your unique niche in the marketplace
- Discover the keys to dominating your niche & making the competition irrelevant
- Develop branded communication collateral for use on website, social media, and in-person
- Assess & evolve brand presence, image and environment
- Curate brand lookbook and design guidelines for graphic/web designer
- Identify your branded product/service/offering
- Create, package & price your branded product/service/offer
- Explore & select the optimal social media platform(s) for your business
- Develop marketing action plan based on your thought leadership
HERE’S HOW BRAND Y.O.U. BUSINESS BOOTCAMP™ WORKS:
Brand Y.O.U. Business Bootcamp™ is a practical, hands-on business-building workshop.
In this “flipped classroom”, you'll learn at home & work in class:
◉ WATCH THE VIDEO MODULES: Access online, learn at your convenience
◉ DO THE BUSINESS PROJECTS: Use the business-building Worksheets & Templates
◉ ATTEND THE LIVE COACHING CALLS: Showcase your business projects and receive laser-coaching & real-time feedback from the coach.
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✮ BONUSES! ✮
✮ EXPERT INTERVIEWS ✮ PERSONAL BRANDING TIPS & COACHING ✮ EXCLUSIVE Q&A's ✮
Experts on “The Nuts & Bolts of Starting Your Business:" Types of Legal Structures, Protect Your IP, Accounting, Insurance, Web Designers, Image Consultant, Social Media Marketing, E-Books, The Leader & The Muse™ Mp3 Archives, and more…
Leverage your brand, create your unique product & launch your business in 8 sessions!
MEET YOUR BRAND Y.O.U.™ MASTER-CERTIFIED COACH:
Rasheryl McCreary
Rasheryl McCreary is the CEO of TAO Leadership Development, a coaching firm specializing in personal branding and communications strategy for leaders at Fortune 500 companies, government agencies and leading business schools. As a Master Branding Strategist and Communications Coach, she has coached over 1,000 leaders in organizations such as P&G, AMEX, PayPal, the CIA, and Harvard Business School.
HERE’S WHAT CLIENTS SAY ABOUT US
“The expert coach masterfully handled the classroom, creating a learning environment that encouraged participants to stretch and soar. She was effective and rigorous in making sure each participant left with practical skills appropriate for our business culture.”
- Senior Vice President, American Express
“The course was exciting and definitely taught me about the importance of personal branding and presence.”
- Consultant, A Fluent Vision at Cisco
“Rasheryl was knowledgeable, clear, approachable and practical.”
- Senior Vice President, The Gap
“Great coach, very clear, very skillful!”
- Vice President, PayPal
“I loved when and how [the facilitator] provided feedback. It was specific, meaningful and helpful.”
- Director, Multinational Corporation, Harvard Business School HPLP
“Rasheryl is a master.”
- Director, Department of Homeland Security
ROLL UP YOUR SLEEVES & BUILD YOUR BUSINESS FOR $1997
GRAB YOUR SEAT IN THE BRAND Y.O.U. BUSINESS BOOTCAMP™, NOW!